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Online betting company Bodog will sponsor Ayr United for another year, and have gone for another direct approach with next season's kit launch.
Last season's topless campaign landed the Scottish side in bother, but it has not deterred them from coming back again this time out and unveiling the away strip in an extremely similar fashion.
The Ayr board decided that brand and advertising continuity is vital and have gone ahead once more, hoping to spur the players on next year.
'After the controversy of last year's kit launch we felt we should change our strategy,' explained Calvin Ayre, founder of Bodog.
'So this year we are using a body-painted model in the away strip rather than the home one.
'We hope the pictures will give The Honest Men the boost they need for promotion and a good Cup run too. 'Mon Ayr!'
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