Coca Cola has started a great new campaign that is aimed at bringing awareness to common folks about recycling
.
The campaign has been created in collaboration with Ogilvy and Mather
China. The idea is to launch 16 innovative caps, which can be screwed on
to the Coca Cola bottle and transform them into something useful.
The campaign is named ‘2nd Lives’ and focuses on imparting practicability to Coca Cola bottles so that instead of throwing them away, consumers make them a part of their lives by using these caps, which will transform the bottle into different things; water gun, paint
brushes, whistles, pencil sharpeners and what not.
The target
audience is the consumers in Vietnam who are being encouraged to
recycle. Coke will be giving about 40,000 of these smartly designed caps
to start off the campaign. The campaign questions; ‘What if empty Coke
bottles were never thrown away?’
This is quite a smart move
by Coca Cola and we welcome such ingenious ideas, which will ultimately work towards improving our environment.
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