P Diddy is reportedly set to reach out to the little boy at the centre of the H&M ads which have caused such controversy.
P Diddy has seemingly responded to the whirlwind of controversy sparked by the H&M ad which features a black child wearing a jumper with the slogan ‘Coolest monkey in the jungle.’ It’s thought that he’s planning on hiring the little lad to model for his own brand, Sean John.
It’s even thought there’s a $1million contract on the table.
There’s no word yet if the lad has accepted, and Diddy’s people refused to comment when approached by Metro.co.uk, but it would certainly be one heck of an outcome to what the controversy has caused. Still can't believe H&M did that. So lost!
Now P Diddy (or Puff Daddy, Puffy, Diddy, Brother Love, Love or whatever baffling moniker he's going by these days) has got involved - which means shit has got serious, of course - and is reportedly set to reach out to the child model, whose photo went viral.
Diddy's people haven't made an official comment, but multiple media sites including the Metro reckon he wants the kid to model for his own brand, Sean John. There's also thought to be a $1 million (£730,000) deal on the table.
Diddy also took to his Twitter and Instagram pages with an amended version of the image, where the offending slogan had been replaced with 'Coolest King In The World'.
In the tweet, he also said: "Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful."
The Weeknd - whose real name is Abel Makkonen Tesfaye - has confirmed he will never work with the Swedish brand again after the clothing store was forced to apologise. He launched his debut line with H&M in 2017.
"Woke up this morning shocked and embarassed by this photo," the singer said on Twitter. "I'm deeply offended and will not be working with @hm anymore."
An H&M spokeswoman said: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."
They also added on Twitter: "We understand that many people are upset about the image of the children's hoodie. We, who work at H&M, can only agree.
"We're deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we've not only removed the image from our channels, but also the garment from our product offering.
"It's obvious that our routines haven't been followed properly. This is without any doubt. We'll thoroughly investigate why this happened to prevent this type of mistake from happening again."
Featured Image Credit: H&M / PA
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