'Graph search' allows users to gain recommendations and reviews by searching their social connections for information on people, interests, photos and places rather than links to sites available across the internet.
"Graph search is designed to take precise query and return to you the answer, not links to other places where you might get the answer," said Mark Zuckerberg, the chief executive and founder of Facebook.
"What you've seen today is a really different product from anything else that's out there," he added.
The tool, which was launched on Tuesday, will gradually be available to all Facebook users and marks the popular social networking website's biggest foray into the online search market.
Zuckerberg addressed potential privacy concerns by stressing that users can sort through content that has only been shared with them.
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