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Thursday, 19 July 2018

Burberry Burns £28m Of Excess Luxury Clothing Every Year As It Emerges Fashion Chains Incinerate Stock So It Doesn't End Up Getting Bought By The 'Wrong People'


Upmarket British fashion label Burberry has destroyed more than £28 million in unwanted products this year, amid a continued downturn in sales it has emerged. Pictured: Suki Waterhouse and Cara Delevingne in a Burberry campaign
Upmarket British fashion label Burberry has destroyed more than £28 million in unwanted products this year, amid a continued downturn in sales it has emerged. High-end clothing brand, known for it's £1,450 trench coats and checked design, has seen the value of its waste rise by 50 per cent in two years in a worrying trend. 

More than £90 million of Burberry products have been destroyed over the past five years figures reveal, leaving unhappy shareholders to question why there were not offered the products as private investors. Burberry, valued at around £9.6 billion by Forbes magazine, admit they burn unsold stock but say they worth with specialist incinerators to harness the energy produced. Pictured: Burberry campaigns featuring Suki Waterhouse and Cara Delevingne (top) and Romeo Beckham 


Burberry, valued at around £9.6 billion by Forbes magazine, admit they burn unsold stock but say they worth with specialist incinerators to harness the energy produced, The Times reports.

Luxury brands destroy unwanted products to protect their intellectual property and brand values, insiders suggest. 


Designer labels, it is claimed, do not want their products to be sold at discount rates elsewhere, or by the 'wrong' type of people, thus devaluing the brand

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